As we all know that LinkedIn is a professional networking platform that will give you exposure and access to important people, by connecting with whom you’ll learn many things, which help you interact with new clients, keep you in front of existing clients, will generate more introductions and referrals, provide you recommendations and endorsements, and much more.
Let’s start by knowing about the network and connections.
How can you grow your network on LinkedIn?
1. Use Discretion Accepting Invitations :
After each passing day and as you slowly get accustomed, you’ll receive new invitations to connect regularly. Use discretion with these connection invites, which will help in controlling the quality of your network. While using LinkedIn, you’ll get tempted to accept every invitation that comes in, but it can dilute the value of your network.
You always have to take into notice the number and quality of connections, you may not want to accept invitations from people you don’t know. So whenever you send a request, always customize it for that person.
2. Leveraging your Network:
There are a lot of groups on LinkedIn, commonly known as clusters. Know the groups and clusters and then dig deep into each one. Invite more relevant people to connect with. Also, search for opportunities. The stronger your LinkedIn network, the more you’ll benefit from it.
Now you must be thinking how we can be trending on LinkedIn?
So it’s really not that tough with these steps.
1. Update Posts Regularly –
Update posts regularly and write about the topics which you know. There will be something which you’ll be good at or there will be your subject of interest, so write about them. It is good to stick to that one topic that you are an expert at. This helps your followers to know about you by your thoughts which you express through your regular posts. Make it a routine and follow it religiously. This is one best way to grow your followers organically.
2. Comment your Views –
While scrolling through the LinkedIn post, you’ll come across many posts but there will be some that attract or inspire you, then it is good to share your view through a comment. Don’t give offending comments.
3. Write an Article –
You must write an article regularly to keep the people engaged with you and your account. So that they don’t forget when they last read your post. The article should be something from which people acquire some knowledge. Your readers will gradually change into followers.
This is one of the best ways to increase followers on LinkedIn.
4. Get Social and Help –
When you know you are in the right place to help your LinkedIn community you have to start it without any hesitation. When you start helping your fellow followers who search for jobs you are doing greater work for the community. People do this to give something useful back to the community that has given you motivation through their likes, comments, and shares.
Now, you’ll be thinking,
what to write on LinkedIn?
or what the posts should be about?
Then you just have to read and you are ready.
1. Write about what you know best.
Write about what you’re most passionate about and about what you know best. Write about the topics in which you have a particularly strong interest.
2. Write about trending topics.
3. Provide them information and insights that help the readers.
people are looking for information that will help them achieve goals, be it in any field. Information that will help them become better at their jobs, tools that will help them identify and build upon their strengths, and actionable advice that will position them for new career opportunities are the articles that will reach to more number of people.
4. Share something about yourself.
They are looking for something more than that, something less tangible than just tips and strategies that will help them get ahead. They want to connect with people and build relationships.
5. Follow the “50 percent rule” for writing great headlines.
Your headline is one of the most crucial parts of your blog post. It’s what readers rely on to decide whether to click-through and read your post.
6. Be consistent.
write a post every week. Yes, no matter how I was feeling at the time. The more posts you publish, the more connection requests and followers you’ll attract. Writing consistently not only expands your network but also reinforces the message about the depth and breadth of your knowledge of the subjects that you write about.
You’ll now be wondering, how to write LinkedIn posts?
1. Always create an optimized headline for LinkedIn.
David Ogilvy once said that “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”
● Use the word “habits.” — Headlines with this word received an average of 1,196 shares.
● The word “mistakes” drives shares. — Content using this word in the headline generated an average of 556 shares.
● Integrate the word “successful.” — The word “successful” fueled, on average, 416 shares.
● Use “leader” or “leaders” in your headline. — Content that uses this word fueled an average of 483 shares.
2. Lower the reading level — a counterintuitive move.
The most powerful LinkedIn content is also content that is easy to read.
3. Create a length that is optimal for the platform.
Creating an amazing LinkedIn post also involves understanding how much content your audience wants to read. It is noticed that long form of content generally hook LinkedIn readers, the long high-quality content capture their attention and inspire them to share it with their peers.
4. Keep readers engaged with the perfect visual count. It’s a secret that content is not all about the words. Research plays an important part. On average its said that a LinkedIn post with zero images receives about 6,413 views. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! Isn’t it.Hope these steps must help you in your LinkedIn journey.
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https://www.linkedin.com/in/drvijetasahay/
Article By Dr. Vijeta Sahay.